Major Marketing Mistakes & Mishaps

We kick off a new series with this podcast: Major Marketing Mistakes & Mishaps! In this episode, we cover two very common mistakes that most small business owners make. As a matter of fact, lots of professional marketers make them, too! Learn how to really plan your marketing for this year, make your advertising work smarter, and avoid unnecessary tactics and strategies. Ready to start...

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What Is Marketing, Anyway?!

In Episode 18 of the Overwhelm Eliminator Podcast, we discuss a simple definition of marketing that allows you to cut through the noise and get the attention and interest of your target market. We also talk about how to make a connection with your prospects for more effective marketing. If you would like to listen to this episode right now, just click the play button just below this paragraph....

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Positioning Your Business

Positioning your business is how you can talk about your business in networking and advertising in a way that helps you break through the noise and be remembered by your potential customers. In this episode, we go through two exercises to help you learn how to position your business, then I help you develop your “positioning statement.” Episode 17 is available right on this page:...

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Marketing Elements: Re-selling

I’m not sure if this is “bad luck,” but it is the 13th episode of the Overwhelm Eliminator Podcast! This is the third episode in the four-part Essential Elements of Marketing series. We discuss “re-selling,” (sometimes called “re-marketing) which is all about increasing the lifetime value of your customers. You’ll learn simple strategies to get your...

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The 3 “-on” Advertising Opportunities

In Episode 10, we talk about three advertising opportunities ending in “on.” They are: coupon, Groupon, and donation. We go through the basics of each opportunity, and then I show you how to maximize the potential in each of these tactics. Want to hear it? Just click on the player below. If you’d like to subscribe, you can go to iTunes and subscribe there. While you’re in...

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The 7 Small Business Ownership Mindsets

There’s a big difference between being an employee and being an owner, and not everyone makes the transition successfully. In this podcast, we talk about the 7 mindsets every small business owner must have to succeed. Listen below or subscribe to us in iTunes! While you’re in iTunes, please write a review to help others learn more about what this show is about. Enjoy the...

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A Trip Down Main Street…

If you take a trip through your town, you’ll notice lots of businesses. Why is it that you do business with some of them but not others? In this podcast, we take a look at how we choose to become a new customer somewhere and how you can apply these principles to your own business for more sales to new customers. Listen below or subscribe to us in iTunes! While you’re in iTunes,...

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Podcast: Your Ideal Customers

In episode six, we talk about how to identify your ideal customers, and how to make your advertising more effective and efficient by targeting them. We talk about the four targeting categories as well as what to do after you have identified your ideal customers. Listen below or subscribe to us in iTunes! While you’re in iTunes, please write a review to help others learn more about what...

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Podcast: Learning to Say “No!”

Episode 5: Learning to Say “No!” to bad ideas, bad customers, and bad deals. We talk about how declining to pursue certain kinds of opportunities and customers can help you grow your business by allowing you to focus on better things. We discuss, in detail, how even “good ideas” can hurt your business, how the customer isn’t always right, and how to give your...

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Podcast: Getting Customers To Buy More!

In the 4th episode of the Overwhelm Eliminator podcast, we discuss the third key to growing your small business: getting customers to buy more (aka increasing the average transaction price). We discuss upsells, cross-sells, bundling, and then I reveal a couple of other techniques that you’ll have to listen to learn about! Listen below or subscribe to us in iTunes! While you’re there,...

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