Major Marketing Mistakes & Mishaps

We kick off a new series with this podcast: Major Marketing Mistakes & Mishaps! In this episode, we cover two very common mistakes that most small business owners make. As a matter of fact, lots of professional marketers make them, too! Learn how to really plan your marketing for this year, make your advertising work smarter, and avoid unnecessary tactics and strategies. Ready to start...

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Your Greatest Marketing Asset

We’re back with Episode 19! We kick off 2013 with an in-depth discussion about your reputation: How to build it, protect it, and market it. By creating and marketing an excellent, five-star reputation, your business can charge more and get more pre-qualified, pre-sold prospects showing up ready to do business with you. If you would like to listen to this episode right now, just click the...

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What Is Marketing, Anyway?!

In Episode 18 of the Overwhelm Eliminator Podcast, we discuss a simple definition of marketing that allows you to cut through the noise and get the attention and interest of your target market. We also talk about how to make a connection with your prospects for more effective marketing. If you would like to listen to this episode right now, just click the play button just below this paragraph....

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Positioning Your Business

Positioning your business is how you can talk about your business in networking and advertising in a way that helps you break through the noise and be remembered by your potential customers. In this episode, we go through two exercises to help you learn how to position your business, then I help you develop your “positioning statement.” Episode 17 is available right on this page:...

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Cold, Hard Truths About Advertising

This episode of the Overwhelm Eliminator Podcast is all about getting your advertising to work. We talk about the three elements every ad must have, and what to do when your advertising doesn’t work. You can stream Episode 16 right from this website by just clicking the play button below. If you use Apple’s iTunes, you can subscribe to the podcast, which will help you stay current....

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The Cold, Hard Truth About SEO

There’s a lot of suspicion and mystery surrounding Search Engine Optimization (SEO), and in this episode of the Overwhelm Eliminator podcast, we clear up some of the smoke and mirrors. This is a frank, tactical discussion about some of the ways that SEO is sold and some of the expectations that have developed around it. I also talk about what to do when SEO doesn’t “work”...

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Marketing Elements: Referrals

We’ve hit the last of the four-part series on the essential elements of marketing. In this episode, we deconstruct referral marketing and word of mouth advertising. Neither is as easy as you may at first think, but I give you a few concepts to make it easier and more effective. Episode 14 is available in all it’s small business marketing glory by clicking the play button below....

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Marketing Elements: Re-selling

I’m not sure if this is “bad luck,” but it is the 13th episode of the Overwhelm Eliminator Podcast! This is the third episode in the four-part Essential Elements of Marketing series. We discuss “re-selling,” (sometimes called “re-marketing) which is all about increasing the lifetime value of your customers. You’ll learn simple strategies to get your...

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Marketing: Reach

This podcast episode is the second episode in the four-part Essential Elements of Marketing series. We discuss “reach,” which is investing in expanding the number of ideal prospects who know about your business. You’ll learn how to identify your best prospects and what to do next. To listen to Episode 12 of the Overwhelm Eliminator Podcast, just click the play button on the...

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Marketing via Reputation

Episode 11 is the first in a four-part series on the Essential Elements of Marketing. In this episode, we talk about proactively managing your online reputation. You’ll learn what to do, what not to do, and even about a couple of free tools to make the job easier. Want to hear it? Just click on the player below. If you’d like to subscribe, you can go to iTunes and subscribe there....

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