The Cold, Hard Truth About SEO

There’s a lot of suspicion and mystery surrounding Search Engine Optimization (SEO), and in this episode of the Overwhelm Eliminator podcast, we clear up some of the smoke and mirrors. This is a frank, tactical discussion about some of the ways that SEO is sold and some of the expectations that have developed around it. I also talk about what to do when SEO doesn’t “work”...

Read More

Marketing: Reach

This podcast episode is the second episode in the four-part Essential Elements of Marketing series. We discuss “reach,” which is investing in expanding the number of ideal prospects who know about your business. You’ll learn how to identify your best prospects and what to do next. To listen to Episode 12 of the Overwhelm Eliminator Podcast, just click the play button on the...

Read More

A Trip Down Main Street…

If you take a trip through your town, you’ll notice lots of businesses. Why is it that you do business with some of them but not others? In this podcast, we take a look at how we choose to become a new customer somewhere and how you can apply these principles to your own business for more sales to new customers. Listen below or subscribe to us in iTunes! While you’re in iTunes,...

Read More

Podcast: The 4 Deadly Small Business Website Mistakes

Small Business Websites are often ineffective, rarely-visited, and poorly designed. In Episode 7, I reveal the four common “deadly mistakes” that keeps small businesses from getting customers from their website. Listen below or subscribe to us in iTunes! While you’re in iTunes, please write a review to help others learn more about what this show is about. Enjoy the...

Read More

Overwhelm Eliminator Podcast: The 3 Keys to Business Growth

In episode 2, we get down to the bare bones of business growth with the 3 basic strategies. This episode is the first of a 3-part series where we will explore each strategy in depth and provide hands-on, how-to advice for making it happen. In this episode, we talk about getting more customers through SEO (Search Engine Optimization). I discuss keyword research, optimizing your site for the best...

Read More