Positioning Your Business

Positioning your business is how you can talk about your business in networking and advertising in a way that helps you break through the noise and be remembered by your potential customers. In this episode, we go through two exercises to help you learn how to position your business, then I help you develop your “positioning statement.” Episode 17 is available right on this page:...

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Marketing: Reach

This podcast episode is the second episode in the four-part Essential Elements of Marketing series. We discuss “reach,” which is investing in expanding the number of ideal prospects who know about your business. You’ll learn how to identify your best prospects and what to do next. To listen to Episode 12 of the Overwhelm Eliminator Podcast, just click the play button on the...

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Marketing via Reputation

Episode 11 is the first in a four-part series on the Essential Elements of Marketing. In this episode, we talk about proactively managing your online reputation. You’ll learn what to do, what not to do, and even about a couple of free tools to make the job easier. Want to hear it? Just click on the player below. If you’d like to subscribe, you can go to iTunes and subscribe there....

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