Positioning Your Business

Positioning your business is how you can talk about your business in networking and advertising in a way that helps you break through the noise and be remembered by your potential customers. In this episode, we go through two exercises to help you learn how to position your business, then I help you develop your “positioning statement.” Episode 17 is available right on this page:...

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A Trip Down Main Street…

If you take a trip through your town, you’ll notice lots of businesses. Why is it that you do business with some of them but not others? In this podcast, we take a look at how we choose to become a new customer somewhere and how you can apply these principles to your own business for more sales to new customers. Listen below orĀ subscribe to us in iTunes! While you’re in iTunes,...

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