What Is Marketing, Anyway?!

In Episode 18 of the Overwhelm Eliminator Podcast, we discuss a simple definition of marketing that allows you to cut through the noise and get the attention and interest of your target market. We also talk about how to make a connection with your prospects for more effective marketing. If you would like to listen to this episode right now, just click the play button just below this paragraph....

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Positioning Your Business

Positioning your business is how you can talk about your business in networking and advertising in a way that helps you break through the noise and be remembered by your potential customers. In this episode, we go through two exercises to help you learn how to position your business, then I help you develop your “positioning statement.” Episode 17 is available right on this page:...

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