Marketing Elements: Referrals

We’ve hit the last of the four-part series on the essential elements of marketing. In this episode, we deconstruct referral marketing and word of mouth advertising. Neither is as easy as you may at first think, but I give you a few concepts to make it easier and more effective. Episode 14 is available in all it’s small business marketing glory by clicking the play button below....

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A Trip Down Main Street…

If you take a trip through your town, you’ll notice lots of businesses. Why is it that you do business with some of them but not others? In this podcast, we take a look at how we choose to become a new customer somewhere and how you can apply these principles to your own business for more sales to new customers. Listen below or subscribe to us in iTunes! While you’re in iTunes,...

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