Marketing Elements: Referrals

We’ve hit the last of the four-part series on the essential elements of marketing. In this episode, we deconstruct referral marketing and word of mouth advertising. Neither is as easy as you may at first think, but I give you a few concepts to make it easier and more effective. Episode 14 is available in all it’s small business marketing glory by clicking the play button below....

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Marketing via Reputation

Episode 11 is the first in a four-part series on the Essential Elements of Marketing. In this episode, we talk about proactively managing your online reputation. You’ll learn what to do, what not to do, and even about a couple of free tools to make the job easier. Want to hear it? Just click on the player below. If you’d like to subscribe, you can go to iTunes and subscribe there....

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